Netflix is introducing a brand new “Thriller Field” characteristic aimed toward serving to children uncover new films and TV reveals, the corporate introduced on Thursday. The brand new characteristic, which has similarities to a shuffle button primarily based in your preferences, is rolling out globally on the corporate’s linked TV platforms right now. Netflix notes that since children typically love rewatching their favorites, it may be laborious to get them to attempt one thing new, which is why it’s rolling out this new characteristic.
Children and their caregivers can entry the brand new characteristic by discovering the ‘Favorites Row’ featured on the prime of the Netflix homepage when logged onto a Netflix Children profile. From there, it’s essential to hover over the sparkly “Thriller Field” to find a brand new title. When you hover over the field with a query mark, a preview of a TV present or film will robotically begin enjoying.
“Children are drawn to what they love — their favourite toys, meals, songs — and it’s laborious to get them to attempt one thing new,” mentioned TJ Marston, Netflix’s director of product innovation, children and household, in a weblog put up. “We hope that children will love the shock and delight of unveiling the following present or movie really useful for them.”
Though there are already methods to find new content material on Netflix, this new characteristic is designed to be a extra enjoyable and interactive manner for teenagers to get new strategies. The corporate says the brand new characteristic will give children a tailor-made expertise that can assist them discover their subsequent favourite sequence or films, and even reconnect them with a well-recognized character.
The corporate has been introducing numerous new options aimed toward children over the previous yr. Final July, Netflix launched bi-weekly children recap emails to offer mother and father a greater understanding of their little one’s viewing preferences. The emails give mother and father entry to coloring sheets and actions primarily based on their little one’s favourite characters. Amongst different issues, additionally they embrace suggestions primarily based on a toddler’s favourite reveals and films. On the similar time, Netflix rolled out a “Children High 10” row that includes the preferred youngsters’s content material in your nation.
Netflix additionally visually revamped its Children profile final yr to make it simpler to navigate. Previous to the replace, the format for the Children profile was much like an grownup’s, with rows that confirmed Trending reveals and different strategies. With the revamp, the highest row now options the child’s most-watched content material. It made sense for Netflix to vary up the person interface, particularly since youthful children typically navigate Netflix visually.